“And now, a word from our sponsor…”

We’ve talked a lot in our seminar Culture and the Sitcom this summer about the role of sponsors and advertisers in shaping content on television.  This article in The New York Times adds some interesting content and context.  It used to be so obvious, but now product placement is ubiquitous and more implicit.  Marketing, marketing, marketing…let’s not forget that we are also a product in the scheme of things.

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s