“And now, a word from our sponsor…”

We’ve talked a lot in our seminar Culture and the Sitcom this summer about the role of sponsors and advertisers in shaping content on television.  This article in The New York Times adds some interesting content and context.  It used to be so obvious, but now product placement is ubiquitous and more implicit.  Marketing, marketing, marketing…let’s not forget that we are also a product in the scheme of things.

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