The Netflix Monopoly

Still from The Netflix Logo

In recent years, Netflix has been producing shows that have amassed a remarkable amount of praise from critics and audiences alike. With shows such as House of CardsStranger Things, Unbreakable Kimmy Schmidt, etc., more people have flocked to Netflix instead of prime time television in order to watch their favorite shows. Producers from network television have noticed this steady incline of Netflix’s content production and have attempted their own means of initiative that would potentially match Netflix’s success. That being said, Netflix went from a service of streaming obscure B movies to a service that streams successful television shows as well as obscure B movies. With its track record of successful original series, Netflix has now been known to be a very prominent bidder in the entertainment industry. The article below even refers to Netflix as now being “an aggressive bidder” for shows that are highly sought after by other media outlets and that have caught its eye:

Known stars have also joined the Netflix team in order to further their careers. Tina Fey, the creator behind the show Unbreakable Kimmy Schmidt, has received critical acclaim through her decision to produce her show on Netflix. Since the show’s premiere, it has received seven Emmy nominations as well as a 100% approval rating on Rotten Tomatoes for its second season, indicating “universal acclaim”.

Still from Unbreakable Kimmy Schmidt, “Kimmy Sees the Sunset!,” (Season 2, Episode 12, 2016)

Master of None, created by and starring Aziz Ansari, also received a 100% approval rating on Rotten Tomatoes as well as praise for its unique style of social commentary. As the show’s second season quickly approaches, Master of None will kick off the new year with an Emmy already under its belt. Networks have scrambled to produce more shows, especially sitcoms, that incorporate social commentary into the discussion such as Fresh Off the Boat and  Blackish. This approach has proven to be successful;however, networks still tend lack the consistency that Netflix has solidified throughout the years with their original content. As Netflix continues to grow, networks must find another way to pick a diamond out of the rough in order to compete.

-Shelby Halliman

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2 Responses to The Netflix Monopoly

  1. mediaphiles says:

    I’ve been fascinated by how quickly online streaming networks are transforming into becoming creators. It makes sense, given the digital age we are in where viewers would rather binge watch instead of wait for weekly episodes. I’m curious to see if streaming services will overtake network television. -Valerie

  2. mediaphiles says:

    Television shows on Netflix are allowed to push the envelope. If networks allow their shows to push the envelope a little more, and deal with real emotions and issues, their shows will be more successful I think. –Serena Daya

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