NBA Champion Lebron James has taken his popularity, and recent win to a television near you. I have heard of his new CNBC reality show Cleveland Hustles in which he tries to give local Cleveland business leaders a chance to live their dreams, but it it is his most recent endeavor that got my attention. According to this recently published article, James is “continuing to mine the world of sports for television,” by creating and setting up a new CBS comedy called Thankless.
This new show is about a group of assistants within a Chicago sports agency hoping to pursue their dreams into stardom. The comedy is still in production, and is being produced by How I Met Your Mother’s Matt Zinman. There is only the brief description of the series out there. I wonder whether it will be 30 min? An hour? Will it follow the typical sitcom format?
I’m really interested to see how the ratings turn out for this show. Can a superstar athlete also be a TV creator? With his successful career and recent championship will it be a top watched show? Will it receive a renewal? There are so many thoughts I can’t wait to have answered with the airing of the new show.