The Music Video Is Alive (Alex Denton)

Talk about an artist showing you something through what isn’t there. I know that I’m somewhat cheating by posting this after out class discussion (may or may not have forgotten about this assignment), but a piece of media was released today that hits two of the biggest topics brought up in class: revealing things through their absence and music videos.


Jeffery Lamar Williams aka Young Thug’s music video for his song “Wyclef Jean“(released this afternoon) may be the greatest thing you’ll see this year. In this video Young Thug is surprisingly absent, but instead releases what seems to be an “f you” from his production team. Whether staged or genuine, Young Thug’s music video tears away the veil of extreme luxury, insane wealth, unrealistic promiscuity, and (most importantly) hyper masculinity from the Hip Hop community. Young Thug is regularly revered as a martyr through his gender fluid fashion and nuanced gender commentary, but this act raises his activist status to a whole new level. Through satirizing his own position within the Hip Hop community, Thug shines a light on the ridiculousness of his peers and normalizes his actions of “normalcy.”

The question of the life expectancy of the Music Video was brought up today – but if Young Thug’s video is at all an example of what’s to come, I can say with complete and total confidence that is is alive and well.



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5 Responses to The Music Video Is Alive (Alex Denton)

  1. mediaphiles says:

    This video is genius in that I’ve really never seen anything like it. It’s such a huge commentary on what “media” really is, and if it’s anything at all. I laughed a lot while watching it, and it was wonderful to see the “artistic” process unfold in the video.

    Russell Lawrence

  2. mediaphiles says:

    Okay, while I agree that the video is genius, I disagree that it is anything close to being the best thing we will see this year. While the video does show the misogynistic and egotist life of rappers, it does so by still exploiting women and using racist and discriminatory lyrics.

    Katherine Naylor

  3. mediaphiles says:

    Personally i’m not a fan of this video, I do like Young Thugs uniqueness when it comes to his music and how he is confident enough to express himself freely with his appearance. Hopefully my viewpoint changes if i watch it a few more times, but as of right now i’m just not a fan.

    -Dez Wortham

  4. mediaphiles says:

    I personally think Young Thug is lucky that he had such clever, dedicated and patient people on his production team. Without them, the video would not be a topic of conversation whatsoever or even have 1/5th of the views it does. The video was essentially a success because he was a lazy and spoiled artist who didn’t have the decency to show up to his video shoot. I honestly do think the video is funny and I commend the production team for having a good attitude about it. At least this shows you the reality behind this type of media. So A+ for them!

    Sarah Holt

  5. marymdalton says:

    I think the video is brilliant, and I never would have seen it (most likely) without this post. I take K-Nay’s concern to heart but read the video as a critique of the misogyny. Wow.

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