By: Maddie Turner
With over 110 million people watching the Super Bowl year after year, I have seen how little the actual game of football itself means to the majority of viewers tuned in. Personally, I am an avid sports fan; having been raised in Baltimore, I have had an undying love for the Ravens since 1996, coincidentally also when the team was established. Being a fan means much more than jumping on the bandwagon when a team is doing well, but also supporting them when they are having an off year– although this is much beside the point! While there are some die-hard fans who watched last night, millions used the game as an excuse for a social gathering. The commercials are always a big draw for many as well as the half time show. While I understand that the Super Bowl is a nice way to bring people together, I sometimes feel that the game gets made into a bigger production than it should be. Commercials are an obvious necessity to spreading the word about movies. During this prime time, commercials cost over $5 million for just 30 seconds on air, explaining why some of the best ones of the year come out during this time. This year more than most, the number of movie and TV show related commercials where higher. Also, as expected, many commercials had jabs at President Trump. Over the years, the Budweiser Clydesdale horses have become a staple, but this year the company decided to look back on its history, highlighting that their founder was an immigrant.
Still from “Born the Hard Way” Budweiser commercial. YouTube (2017).
This trend to comment on the current political issues extended to the halftime show. Lady Gaga has publicly bashed the president many times so it was no surprise when she slid in a reference during her performance. Her appearance in and of itself was over the top. She started singing on the roof of the stadium and then zip-lined down onto her stage. The field was transformed into a mosh pit, the lights and effects were concert-quality, (all set up in under ten minutes) and Gaga was surrounded by a crew of dancers. All of this effort for a quick, sub-par performance.
I do appreciate all that goes into the Super Bowl but oftentimes I feel as though the true love for the game is masked beneath the production created.