By. Caitlin Herlihy
Beyonce is back and better than ever, not that she ever really left or anything. Her latest release marked the ninth anniversary of her marriage with rapper Jay Z. You’ve probably seen the video plastered over your newsfeed or floating around the internet pages. While Beyonce’s “Die With You” is not new per se, the video that accompanies it is packed with never-before-seen footage.
“Die With You” was originally released in 2015 to celebrate the couple’s seventh anniversary. This year, however, Queen Bey included home videos of the two and their daughter Blue Ivy. The family of three is seen holding hands, kissing, smiling and being all-around adorable in every sense of the word.
What’s interesting is that the additional footage has made the song’s popularity soar. While I don’t think music videos are as influential on my generation, this one is spreading like wildfire as viewers tune in to see Beyonce behind-the-scenes. The intimate footage is a true testament to the family’s love for one another, or so it would seem.
In an article on PBS New Hour, Salamishah Tillet of University of Pennsylvania is quoted saying the video made “to tightly control her narrative, whether it’s around issues of marital infidelity or simply what she wants to say politically.” As many Beyonce fans know, rumors surrounding Jay Z’s infidelity spread after Beyonce’s Lemonade. So, is this a video to show her love? Or is she simply crafting her narrative to the public? Is she confirming the couple’s love for one another? Or is this a publicity stunt?