Queen Bey is Back

By. Caitlin Herlihy

Beyonce is back and better than ever, not that she ever really left or anything. Her latest release marked the ninth anniversary of her marriage with rapper Jay Z. You’ve probably seen the video plastered over your newsfeed or floating around the internet pages. While Beyonce’s “Die With You” is not new per se, the video that accompanies it is packed with never-before-seen footage.

“Die With You” was originally released in 2015 to celebrate the couple’s seventh anniversary. This year, however, Queen Bey included home videos of the two and their daughter Blue Ivy. The family of three is seen holding hands, kissing, smiling and being all-around adorable in every sense of the word.

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What’s interesting is that the additional footage has made the song’s popularity soar. While I don’t think music videos are as influential on my generation, this one is spreading like wildfire as viewers tune in to see Beyonce behind-the-scenes.  The intimate footage is a true testament to the family’s love for one another, or so it would seem.

In an article on PBS New Hour, Salamishah Tillet of University of Pennsylvania is quoted saying the video made “to tightly control her narrative, whether it’s around issues of marital infidelity or simply what she wants to say politically.” As many Beyonce fans know, rumors surrounding Jay Z’s infidelity spread after Beyonce’s Lemonade. So, is this a video to show her love? Or is she simply crafting her narrative to the public? Is she confirming the couple’s love for one another? Or is this a publicity stunt?

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5 Responses to Queen Bey is Back

  1. mediaphiles says:

    I think it is a little bit of everything. I am a big Beyonce fan, but that being said it seems as though she will do just about anything to keep her career on top. It is interesting that the song came out over two years ago and it seems that adding the home videos increased its popularity a lot, so it would not surprise me if she did this to help the song gain popularity and to also show the world that her and Jay Z are doing well amidst the constant rumors of cheating and fighting.

    -Maddie Turner

  2. mediaphiles says:

    I LOVE that you explored a music video instead of a traditional film or TV program. I also like that you question its integrity. I do believe the intimate footage is part of an alternate agenda to smooth over infidelity issues.

    -Meg Schmit

  3. mediaphiles says:

    Obviously whatever Beyonce is doing is working. I understand that art is personal and usually draws from experience and emotion, but Beyonce seems to have mastered the art of branding her personal life as a means to hit number one on the charts. The only reason this strategy is so successful is because people are dying to know everything about her. She definitely has the most loyal fans, I think, than any other artist. Its just hard for me to think that she releases this footage for no other motive than for her own enjoyment, or else she wouldn’t have made this footage public.

    -Kendra Thornton

  4. mediaphiles says:

    I think it was good idea for you to explore a different genre of media for your blog. I agree that the additional footage has made the song’s popularity soar. I have seen this video all over my timeline feeds for every social network there is out there.

    – John Armstrong

  5. mediaphiles says:

    To me, Beyonce has always done a great job at crafting her celebrity. She allows her fans to have access to some really intimate, personal moments now and again in ways that add clarity to who she is as an artist and help to bolster her career at the same time. I’m obsessed with this video as much as I am with Lemonade.

    – Lydia

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